🔗 LinkedIn пост · Andreas Donner · AI for Hospitality Advisor | Helping hotels introduce AI — structured, compliant, operational | Peak Care AI · 2026-05-27 · 👍 3 · 💬 2 · 🔁 0
Hotel teams often solve daily pressure before management has a formal AI strategy.
A reservation employee drafts guest replies with AI. A sales manager uses AI to prepare offer text. Front office teams test translation tools. Guest inquiries are summarised, copied, rephrased or pre-qualified with tools nobody has officially approved.
This is where Shadow AI starts.
The problem is not that hotel teams use AI.
The problem is that nobody may know: • which guest data is being entered • which tools are being used • which workflows are affected • who is responsible • where operational risk begins
For hotels, AI readiness should not start with buying another tool.
It should start with a simple operational question:
Where is AI already touching reservations, guest communication, offers, calls and intake workflows — and how do we bring it under control?
Peak Care AI helps hotels move from uncontrolled AI experiments to practical, structured and useful AI workflows.
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